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Blog 86: How can we best manage limited budgets?
Budget management is a significant challenge for product managers. Budgets and resources are limited.

Idea2Product2Business Team
2 min read


Blog 51: How to achieve product-market fit?
Product-market fit can be achieved once we launch and continuously iterate. Lean Product Playbook is a widely used methodology.

Idea2Product2Business Team
3 min read


Blog 37: Rules to help deliver great customer service
Rules to help deliver sensational customer service

Idea2Product2Business Team
2 min read
Blog 27: Evaluating the morality behind manipulating users (Hooked model)
The author of Hooked Model suggests that one must assess the morality behind how they manipulate users

Idea2Product2Business Team
1 min read
Blog 26: Investments done increase the probability of users returning (Hooked model)
In the hooked model, investments done by users increase the probability of them returning

Idea2Product2Business Team
1 min read
Blog 25: Variable rewards keep users engaged (Hooked model)
Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!

Idea2Product2Business Team
2 min read
Blog 24: User actions in anticipation of a reward (Hooked model)
Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.

Idea2Product2Business Team
2 min read
Blog 23: Triggers and nudges to make the user take action
To build a habit forming product, attach the use of your product to a trigger

Idea2Product2Business Team
2 min read


Blog 22: Getting users hooked to your product
Why is it that we love using certain apps compared to others?

Idea2Product2Business Team
1 min read
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