IDEA to PRODUCT to BUSINESS

Discover how AI systems are transforming product management. AI systems can give your team a competitive edge.

Discover how user engagement will evolve in 2025. Learn strategies for meaningful user engagement and avoid common pitfalls for lasting success.

Most product teams treat customer journey mapping as a one-off deliverable. The right mindset is to treat it as an operating system for decision-making.

As product managers we need to question ourselves. If AI makes everything easier to copy, what still counts as a moat?

As product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.

Best practices to writing a customer journey map.

In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.

Budget management is a significant challenge for product managers. Budgets and resources are limited.

There are broadly six types of customer segmentation.

Identifying the target market is a precursor to building any product of significance.

Every idea has its merit. As a product manager, we are bound to receive new feature suggestions. Hence, we need to prioritise.

A short-term advantage that our business holds is a competitive advantage while a long-term advantage is a business moat.

What can we do to achieve a holistic and a killer design process? A four-step mind map.

[*Contains Downloadable Templates] Three documents that need to be written effectively. Market, Product & Technical requirements document.

A transformative business model rarely results from technological innovation alone. It links a new technology to an emerging market need.

Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Design methodologies bring in structure into the creative part of UX (user experience). Where, science and art come together.

As product builders, we understand the importance of experiences. Design methodologies such as Design Thinking help create such experiences.

Product-market fit can be achieved once we launch and continuously iterate. Lean Product Playbook is a widely used methodology.

This decision of revenue stream / model cannot be taken in isolation. There are multiple fits that need to be looked at.