IDEA to PRODUCT to BUSINESS

Discover how user engagement will evolve in 2025. Learn strategies for meaningful user engagement and avoid common pitfalls for lasting success.

In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.

Cost-plus pricing is a commonly used pricing strategy. However, not when it comes to SaaS products.

What are the differences between MRR and ARR? And what are some of the recurring revenue streams?

Product analytics is understanding how users engage with our product.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

Measure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.

What is a north star metric?

Measuring product success