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Blog 109: UPI next act: Payments revolution to credit infrastructure?
Explore how UPI is transitioning from payment rails to credit rails. What it means for product managers, AI leaders, and cloud architects.

Idea2Product2Business Team
4 min read


Blog 108: Enterprise RAG architecture, for Indian Banks, using Google Cloud Platform
We outline a high-level overview of a Enterprise RAG architecture, for Indian banks, using Google Cloud Platform (GCP).

Idea2Product2Business Team
3 min read


Blog 104: User Engagement - What Moves the Needle?
Discover how user engagement will evolve. Learn strategies for meaningful user engagement and avoid common pitfalls for lasting success.

Idea2Product2Business Team
4 min read


Blog 70: How did Slack create a viral loop?
A product that created and leveraged the viral loop effectively is Slack. It went from 0 to $1 billion in value in 8 months.

Idea2Product2Business Team
2 min read


Blog 67: Duolingo push notification ... why it works?
Duolingo's gamification strategies & push notifications have gotten them a lot of rave reviews. Resulting in organic growth & user retention

Idea2Product2Business Team
2 min read
Blog 60: Approaches to grow user base fast
Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Idea2Product2Business Team
3 min read
Blog 56: Customer acquisition examples
Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Idea2Product2Business Team
3 min read


Blog 46: The work behind Mint’s user base growth
Marketing initiatives that saw user base grow from 0 to 1 million in 2009.

Idea2Product2Business Team
3 min read
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