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Blog 111: Key tech systems within the pharmaceuticals value chain
As pharmaceutical operations move from molecular discovery to patient delivery, they depend on specialised, validated software systems (often GxP-compliant). To manage data, automate workflows, and maintain regulatory control.

Idea2Product2Business Team
4 min read


Blog 110: Tech systems within the lending value chain in India’s DPI era
Indian lending moved from paper-heavy silos to an integrated, API-first framework. This is powered heavily by India’s Digital Public Infrastructure (DPI).
Now, let us identify the key tech systems within this lending value chain. Key players within the Indian lending ecosystem comprises of commercial banks, NBFCs, HFCs, Fintechs etc.

Idea2Product2Business Team
4 min read
Blog 109: UPI next act: Payments revolution to credit infrastructure?
Explore how UPI is transitioning from payment rails to credit rails. What it means for product managers, AI leaders, and cloud architects.

Idea2Product2Business Team
4 min read


Blog 108: Enterprise RAG architecture, for Indian Banks, using Google Cloud Platform
We outline a high-level overview of a Enterprise RAG architecture, for Indian banks, using Google Cloud Platform (GCP).

Idea2Product2Business Team
3 min read


Blog 104: User Engagement - What Moves the Needle?
Discover how user engagement will evolve. Learn strategies for meaningful user engagement and avoid common pitfalls for lasting success.

Idea2Product2Business Team
4 min read


Blog 70: How did Slack create a viral loop?
A product that created and leveraged the viral loop effectively is Slack. It went from 0 to $1 billion in value in 8 months.

Idea2Product2Business Team
2 min read


Blog 67: Duolingo push notification ... why it works?
Duolingo's gamification strategies & push notifications have gotten them a lot of rave reviews. Resulting in organic growth & user retention

Idea2Product2Business Team
2 min read
Blog 60: Approaches to grow user base fast
Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Idea2Product2Business Team
3 min read
Blog 56: Customer acquisition examples
Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Idea2Product2Business Team
3 min read


Blog 46: The work behind Mint’s user base growth
Marketing initiatives that saw user base grow from 0 to 1 million in 2009.

Idea2Product2Business Team
3 min read
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