IDEA to PRODUCT to BUSINESS

Almost every product goes through four stages i.e., introduction, growth, maturity and decline. Not necessarily the fifth stage, revival.

4 fits framework: product-market fit, product-channel fit, channel-model fit, model-market fit

Market sizing based on actual number of target consumers in India

We learnt that it’s critical to ‘articulate’ the current pain points and the ‘value we intend to provide’ to our customers.

Documented the data and information flow for each screen. Using our in-house framework for ‘data and information flow’.

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.

A product workflow is a sequence of tasks to accomplish an objective. Each workflow has a clear start and end points.

Best practices to writing a good persona?

Know thy competitor, by using SWOT analysis

Understand the industry landscape, using Porter's five forces

[*Contains Downloadable Templates] Estimate market size for software products (TAM, SAM, SOM)

Map 'value proposition' with customer expectations

A 360 degree understanding of the business