Idea2Product2Business Team2 min readGo-to-marketBlog 45: Growth marketing and growth hacking two sides of the same coin?They are similar to some extent BUT the key differentiator is the mindset and the approach taken.
Idea2Product2Business Team3 min readGo-to-marketBlog 44: Making your traditional marketing strategy work
Idea2Product2Business Team2 min readMetricsBlog 43: Marketing funnel metrics explainedMeasure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.
Idea2Product2Business Team3 min readGo-to-marketBlog 42: Stages of marketing funnel and methods for increasing conversion rates
Idea2Product2Business Team2 min readPM tacticalBlog 41: Increase probability of success: by having the product, market, channel and model in sync
Idea2Product2Business Team1 min readStrategyBlog 40: Balanced scorecard, a strategy measurement system
Idea2Product2Business Team2 min readStrategyBlog 39: Strategies require proper execution to be effectiveWithout proper execution, the best of strategies fail
Idea2Product2Business Team1 min readStrategyBlog 38: What is a Blue Ocean strategy and its relevance in a saturated market?
Idea2Product2Business Team1 min readPM tacticalBlog 36: Avoid this misjudgement while estimating consumer market sizes
Idea2Product2Business Team2 min readStrategyBlog 33: Tell why your product is unique (strategic positioning) compared to why it is betterPick any sector, more often than not, we would face stiff competition. Strategic positioning helps to combat this.
Idea2Product2Business Team1 min readStrategyBlog 32: Why we need to articulate a good product vision?
Idea2Product2Business Team2 min readStrategyBlog 31: Having a product strategy is not optional; its a must
Idea2Product2Business Team2 min readUI/UXBlog 30: Usability heuristics to improve user experienceUsability heuristics to improve user experience
Idea2Product2Business Team2 min readUI/UXBlog 28: Best practices while designing your UI7 Principles of UI Design
Idea2Product2Business Team1 min readBooksBlog 27: Evaluating the morality behind manipulating users (Hooked model)The author of Hooked Model suggests that one must assess the morality behind how they manipulate users
