Idea2Product2Business Team1 min readBooksBlog 26: Investments done increase the probability of users returning (Hooked model)In the hooked model, investments done by users increase the probability of them returning
Idea2Product2Business Team2 min readBooksBlog 25: Variable rewards keep users engaged (Hooked model)Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!
Idea2Product2Business Team2 min readBooksBlog 24: User actions in anticipation of a reward (Hooked model)Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.
Idea2Product2Business Team2 min readBooksBlog 23: Triggers and nudges to make the user take actionTo build a habit forming product, attach the use of your product to a trigger
Idea2Product2Business Team1 min readPM tacticalBlog 18: Avoid heartaches by documenting data & information flow
Idea2Product2Business Team1 min readUI/UXBlog 17: Wireframes for an early visual understanding of each screen
Idea2Product2Business Team2 min readPM tacticalBlog 14: User personas to understand your target users
Idea2Product2Business Team1 min readPM tacticalBlog 12: Understand the industry landscape (porters five forces)
Idea2Product2Business Team1 min readPM tacticalBlog 10: Map 'value proposition' with customer expectations
Idea2Product2Business Team2 min readPM tacticalBlog 9: A 360 degree understanding of business (business model canvas)
Idea2Product2Business Team1 min readUI/UXBlog 8: Why finalising branding guidelines, in advance, a good idea?
Idea2Product2Business Team1 min readGo-to-marketBlog 7: Leverage social media to build your prospective customer baseLeverage social media to build a prospective customer base
