top of page


Blog 106: Assessment parameters of players in the ‘AI app development & infrastructure’ segment
Explore the assessment parameters of 'AI app development and infrastructure' segment. Discover product landscape and key factors in assessing its players.

Idea2Product2Business Team
4 min read


Blog 104: User Engagement in 2025: What Moves the Needle?
Discover how user engagement will evolve in 2025. Learn strategies for meaningful user engagement and avoid common pitfalls for lasting success.

Idea2Product2Business Team
4 min read


Blog 103: Customer journeys in 2025, from static diagrams to AI-powered living systems
Most product teams treat customer journey mapping as a one-off deliverable. The right mindset is to treat it as an operating system for decision-making.

Idea2Product2Business Team
3 min read


Blog 102: Moats in the age of AI - can PMs still build defensible products?
As product managers we need to question ourselves. If AI makes everything easier to copy, what still counts as a moat?

Idea2Product2Business Team
3 min read


Blog 101: GenAI in product management - Superpower or Shortcut?
Most PMs are still either overhyping it (“GenAI will completely replace us”) or underestimating it (“It’s just an advanced search engine”). Both are wrong.

Idea2Product2Business Team
3 min read
bottom of page
