IDEA to PRODUCT to BUSINESS

Without attribution models we will not fully understand what drives conversions.

What are the two key things to keep in mind when it comes to upselling and cross-selling?

We can encourage an existing customer to refer our products to their friends and family. Significantly bringing down acquisition costs.

Increase the number of leads in the first stage of the marketing funnel. Hence, more customers, in absolute terms, by the end of the funnel.