IDEA to PRODUCT to BUSINESS

Most product teams treat customer journey mapping as a one-off deliverable. The right mindset is to treat it as an operating system for decision-making.

Best practices to writing a customer journey map.

Without attribution models we will not fully understand what drives conversions.

Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.