IDEA to PRODUCT to BUSINESS

Most product teams treat customer journey mapping as a one-off deliverable. The right mindset is to treat it as an operating system for decision-making.

This mind-map aims to connect the overwhelming number of dots within the product management space. It also helps for a quick reference.

4 types of risks; 2 types of product failures; what should we do after our product fails; how can we reduce the probability of failures.

Elements of a product launch strategy; Elements of a post-product launch strategy

As product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.

Best practices to writing a customer journey map.

In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.

There are broadly six types of customer segmentation.

Identifying the target market is a precursor to building any product of significance.

It is important we appreciate the differences between the two to ensure we create the appropriate product experience right from the start.

Earlier, an API was just an endpoint URL. However, now APIs can be a mature product with a subscription pricing model etc.

Why Apple products seem different from its competitors? A key reason is product positioning. Position your product to appeal customers.

4 fits framework: product-market fit, product-channel fit, channel-model fit, model-market fit

Rules to help deliver sensational customer service

Having just good tech will make a product successful? Product strategy is key to connecting business objectives with the product

Why is it that we love using certain apps compared to others?

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.

Best practices to writing a good persona?