top of page


Blog 106: Assessment parameters of players in the ‘AI app development & infrastructure’ segment
Explore the assessment parameters of 'AI app development and infrastructure' segment. Discover product landscape and key factors in assessing its players.

Idea2Product2Business Team
4 min read
Blog 96: 8 ways to stay close to your customers
As product managers what else can we do (in addition to UX research methods) to stay close to customers and ears to the ground.

Idea2Product2Business Team
2 min read


Blog 93: Product engagement metrics: know if your users are engaged?
In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

Idea2Product2Business Team
3 min read
Blog 90: Measure: Is our freemium or free trial strategy effective?
Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.

Idea2Product2Business Team
3 min read


Blog 89: Pricing models: Freemium, Trial, and Reverse Trial (combination)
Reverse Trial: Best of both the worlds of Freemium and Free Trial?

Idea2Product2Business Team
3 min read
Blog 87: Delving deeper into product revenue metrics
What are the differences between MRR and ARR? And what are some of the recurring revenue streams?

Idea2Product2Business Team
2 min read


Blog 83: Tools in product management … (5/7)
What tools are used for metrics & performance?

Idea2Product2Business Team
2 min read


Blog 66: Why are email marketing and push notifications so effective?
Email marketing and push notifications can dramatically increase user engagement, retention, and customer lifetime value.

Idea2Product2Business Team
3 min read
Blog 60: Approaches to grow user base fast
Bad design can be a deal breaker. As costly as bad customer experience. Good design processes aid in fast growing your user base.

Idea2Product2Business Team
3 min read
Blog 58: Better decisions with product analytics
Product analytics is understanding how users engage with our product.

Idea2Product2Business Team
2 min read


Blog 55: Customer acquisition costs (CAC) and its optimisation
Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.

Idea2Product2Business Team
3 min read
Blog 45: Growth marketing and growth hacking two sides of the same coin?
They are similar to some extent BUT the key differentiator is the mindset and the approach taken.

Idea2Product2Business Team
2 min read


Blog 44: Making your traditional marketing strategy work
Well! we built a good product. It solves a real world problem. But if the world does not know about it, the product means nothing.

Idea2Product2Business Team
3 min read
Blog 43: Marketing funnel metrics explained
Measure effectiveness of your marketing funnel, analyse your marketing funnel metrics and understand your user behaviour.

Idea2Product2Business Team
2 min read


Blog 35: What is a north star metric?
What is a north star metric?

Idea2Product2Business Team
1 min read


Blog 34: Measuring product success
Measuring product success

Idea2Product2Business Team
3 min read
bottom of page
