top of page
Blog 103: Customer journeys in 2025, from static diagrams to AI-powered living systems
Most product teams treat customer journey mapping as a one-off deliverable. The right mindset is to treat it as an operating system for decision-making.
Idea2Product2Business Team
3 min read
Blog 94: Best practices to writing a customer journey map
Best practices to writing a customer journey map.
Idea2Product2Business Team
2 min read
Blog 92: How to craft a personalised experience for your customers?
In this blog, we will be delving deeper into behavioural. Using behavioural segmentation, we can create more personalised campaigns.
Idea2Product2Business Team
2 min read
Blog 78: What are the types of customer segmentation?
There are broadly six types of customer segmentation.
Idea2Product2Business Team
2 min read
Blog 55: Customer acquisition costs (CAC) and its optimisation
Almost every company will have a limited number of resources and finances. Hence, we look to optimise the usage of acquisition channels.
Idea2Product2Business Team
3 min read
Blog 46: The work behind Mint’s user base growth
Marketing initiatives that saw user base grow from 0 to 1 million in 2009.
Idea2Product2Business Team
3 min read
Blog 16: Understand your customer's journey better
A customer journey map helped us see their point of view, understand their needs, understand their current workflow.
Idea2Product2Business Team
1 min read
Blog 14: User personas to understand your target users
Best practices to writing a good persona?
Idea2Product2Business Team
2 min read
bottom of page