IDEA to PRODUCT to BUSINESS

A product that created and leveraged the viral loop effectively is Slack. It went from 0 to $1 billion in value in 8 months.

Duolingo's gamification strategies & push notifications have gotten them a lot of rave reviews. Resulting in organic growth & user retention

Let us look at some real-world customer acquisition examples. Some of the tactics highlighted are also known as growth marketing/hacking.

Marketing initiatives that saw user base grow from 0 to 1 million in 2009.