Blog 95: Growth marketing and growth hacking tactics

The key differentiator between growth marketing and growth hacking is the mindset and the approach taken. Former is a long-term strategy while the latter is a series of short-term low-cost strategies. In addition, growth marketing and growth hacking differ from traditional marketing. As they go beyond marketing a product (refer blog 44 on traditional marketing).

Growth marketing and growth hacking involve the constant experimentation of untested solutions. Refer blog 45 for more.

Some growth marketing tactics include:

1. Chatbots integrated into the company website: Engage with prospects and ask relevant qualifying questions. Shortlist sales qualified leads (SQL) from marketing qualified leads (MQL). Refer blog 72 for more on MQL, SQL, PQL.

2. Pop-up quiz on product pages to shortlist qualified leads.

3. Pop-ups (including video pop-ups) within website and app.

4. Onboarding emails with CTA (click-to-action) buttons. Refer blog 66 for more on email marketing and push notification.

5. Trigger emails targeted towards bounced free users.

6. Leverage push notifications. Refer blog 67 to see how Duolingo leveraged notifications.

7. Reactivate inactive users with bonus or discount codes (sent via emails or push notifications).

Refer to blog 56 to read more on real-world customer acquisition examples.

Viral loop (refer blog 69) is not the same thing as growth marketing and growth hacking. Viral loop is a specific strategy where existing customers bring in new ones. Viral loop can be a part of the growth marketing and growth hacking initiatives (refer blog 70 to understand Slack's viral loop strategy).

Jump to blog 100 to refer to the overall product management mind map.

All the best! 😊