IDEA to PRODUCT to BUSINESS

4 types of risks; 2 types of product failures; what should we do after our product fails; how can we reduce the probability of failures.

In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

Measuring the freemium and free trial metrics is an important activity. We have highlighted 9 key metrics.

Reverse Trial: Best of both the worlds of Freemium and Free Trial?

Cost-plus pricing is a commonly used pricing strategy. However, not when it comes to SaaS products.

What are the differences between MRR and ARR? And what are some of the recurring revenue streams?

What tools are used for cross-functional activities?

What tools are used for metrics & performance?

What tools are used for execution & tactics?

What tools are used for strategy & planning?

It is important we appreciate the differences between the two to ensure we create the appropriate product experience right from the start.

Product analytics is understanding how users engage with our product.

What is a north star metric?

Measuring product success

How do we articulate a good product vision

Variable Reward is third phase of the hooked model. Variable rewards coupled with users wanting to reengage, is key!

Second step in the Hooked model is action. According to the Hooked Model, action is the simplest behaviour in anticipation of reward.

To build a habit forming product, attach the use of your product to a trigger

A customer journey map helped us see their point of view, understand their needs, understand their current workflow.

A product workflow is a sequence of tasks to accomplish an objective. Each workflow has a clear start and end points.