IDEA to PRODUCT to BUSINESS

Identifying the target market is a precursor to building any product of significance.

It is important we appreciate the differences between the two to ensure we create the appropriate product experience right from the start.

Earlier, an API was just an endpoint URL. However, now APIs can be a mature product with a subscription pricing model etc.

GTM mindsets determine our tactics for each funnel stage. There are two widely used GTM strategies or mindsets: product-led and sales-led.

For each method we mentioned the What, Why, How, Where, When, Tools, and an Example.