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Founders' product management journal | Connecting the dots | Bite-sized articles for quick reference
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Blog 100: Product management mind map
This mind-map aims to connect the overwhelming number of dots within the product management space. It also helps for a quick reference.

Idea2Product2Business Team
4 min read
Blog 99: Lessons from product failures
4 types of risks; 2 types of product failures; what should we do after our product fails; how can we reduce the probability of failures.

Idea2Product2Business Team
3 min read
Blog 94: Best practices to writing a customer journey map
Best practices to writing a customer journey map.

Idea2Product2Business Team
2 min read


Blog 93: Product engagement metrics: know if your users are engaged?
In this blog we will specifically look at product engagement metrics (a combination of usage and reduction in usage).

Idea2Product2Business Team
3 min read
Blog 86: How can we best manage limited budgets?
Budget management is a significant challenge for product managers. Budgets and resources are limited.

Idea2Product2Business Team
2 min read


Blog 85: Tools in product management … (7/7)
What tools are used for cross-functional activities?

Idea2Product2Business Team
2 min read


Blog 84: Tools in product development … (6/7)
What tools are used for product development?

Idea2Product2Business Team
2 min read


Blog 83: Tools in product management … (5/7)
What tools are used for metrics & performance?

Idea2Product2Business Team
2 min read


Blog 82: Tools in product management … (4/7)
What tools are used for go-to-market?

Idea2Product2Business Team
2 min read


Blog 81: Tools in product management … (3/7)
What tools are used for execution & tactics?

Idea2Product2Business Team
3 min read


Blog 80: Tools in product management … (2/7)
What tools are used for design (UI/UX)?

Idea2Product2Business Team
2 min read


Blog 79: Tools in product management … (1/7)
What tools are used for strategy & planning?

Idea2Product2Business Team
3 min read
Blog 75: What's the difference between B2C and B2B product management?
It is important we appreciate the differences between the two to ensure we create the appropriate product experience right from the start.

Idea2Product2Business Team
2 min read


Blog 73: What is a Product Roadmap including when, who and where?
Product roadmap is a Gantt chart-like list that primarily represents the what, why, where, who, when within the development pipeline.

Idea2Product2Business Team
2 min read
Blog 57: When should we transform an industry’s main business model?
A transformative business model rarely results from technological innovation alone. It links a new technology to an emerging market need.

Idea2Product2Business Team
3 min read


Blog 51: How to achieve product-market fit?
Product-market fit can be achieved once we launch and continuously iterate. Lean Product Playbook is a widely used methodology.

Idea2Product2Business Team
3 min read


Blog 49: Product life cycle stages and what it means for product management
Almost every product goes through four stages i.e., introduction, growth, maturity and decline. Not necessarily the fifth stage, revival.

Idea2Product2Business Team
2 min read


Blog 41: Increase probability of success: by having the product, market, channel and model in sync
4 fits framework: product-market fit, product-channel fit, channel-model fit, model-market fit

Idea2Product2Business Team
2 min read
Blog 39: Strategies require proper execution to be effective
Without proper execution, the best of strategies fail

Idea2Product2Business Team
2 min read


Blog 36: Avoid this misjudgement while estimating consumer market sizes
Market sizing based on actual number of target consumers in India

Idea2Product2Business Team
1 min read
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